A pizzeria business plan

A pizzeria business plan Executive Summary This is a business plan for a Pizzeria based on producing a differentiated product in a premium location. The objective is to differentiate the operation from any other restaurant operation based on the concept of superior quality food based on the exclusive use of premium natural ingredients for every element of the product delivered from a conventional cheese and tomato pizza to the unique menu items. At the same time the operation is such that its environmental footprint is minimized and it operates in a manner that maximizes social responsibility in every facet of its operation. Pricing relative to other Pizzerias will be premium, but compared to most of the restaurants in the same quality bracket very competitive. The longer-term plan will involve additional Sofian Eat restaurants on either an owned or franchised basis or a combination of the two. This initial plan is for the pilot operation, which will serve as a model for future openings of Sofian Eat. Essen tials to success The planned operation is a restaurant. The underlying keys to successful restaurant operation are good food served in a clean and pleasant atmosphere. These are a ‘given’ in any successful restaurant, but in themselves are not sufficient to create any great success. â€Å"Positioning is an underleveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition (the cheaper choice, the higher quality choice, et cetera). Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.).†[1] (Quantified Marketing Group, 2010) In Sofian Eat success will depend on creating a unique â€Å"product† based on the publics concern for the environment and the wholesomeness of food. This will be incorporated into a unique ambiance and menu that will provide a dining experience that hopefully customers will enjoy and wish to repeat. An important element in the overall concept is that because Sofian Eats is dedicated to concepts concerning the environment and natural food, which the client is aware of and approve, they will have an underlying â€Å"good feeling† about what they are doing when they enjoy a meal at Sofian Eats. In Principles of Marketing Dr. Philip Kotler uses the fast food industry as an example of marketing being used to sell. â€Å"Shoddy, harmful or unsafe products†, and bemoans the fact that this American approach to restaurant marketing is catching on in Europe.[2] The marketing approach used in this project is unashamedly copied from another American Company, Ben & Jerry’s Ice Cream that takes a totally opposite approach.[3] While not as successful as McDonald’s, Ben & Jerry’s built a business from a single tiny location to a major company and the founders finally sold the company to Unilever in 2000. 1.0 Terms of Reference 1.1 To 1.2 From These three items are not ordinarily a par t of a business plan, and I am not totally clear on what is wanted here. Clearly, I cannot fill in â€Å"to and from†. I suspect that the three items involves only a few words with the possible exception of â€Å"terms of reference†. I will gladly write something for you about this as a revision if you can tell me what it is supposed to do. Thanks. Your writer

Education vs Economic Crisis Essay Example | Topics and Well Written Essays - 11750 words

Education vs Economic Crisis - Essay Example The research utilizes resources readily available as it seeks to shed light on the gap between the economic crisis and the education. The economic crisis pushes schools to adopt the best marketing and educational exercises that minimize expenditure to create profits for the business. The research attempts to provide information necessary for the management of Eurognosi to adopt optimal operations to acquire profits. Given the nature of the education system, the research utilized the availability of parents during the school’s enrollment day. Parents and guardians alike gathered at the institution to bring their children as they commenced the first day of the academic year. The research involved supplying questionnaires and administering interviews to all the stakeholders present at the school. The results acquired were gathered, tabulated, evaluated, and analyzed to extract the best practice techniques to ensure the survival of the institution in the near future. The research provides the linking information between the economic recession characteristic of the last decade and its effect on the standards of education delivered to students. The purpose of the project is to find and deeply analyze the main needs of today’s users as it comes to education in private institutes. To achieve such an analysis, a new market research will be implemented. For the purpose of this project, the institute to be used would be â€Å"Eurognosi† and more specifically the branch in Aglantzia. A SWOT analysis will be implemented to develop critical thinking to improve strategic plans and objectives of the branch. The main advantage of the project lies in its uniqueness and is the forebear of more studies to come.

The Case of Misbehaving Data or the Proverbial Plan B Essay

The Case of Misbehaving Data or the Proverbial Plan B - Essay Example Furthermore, while parametric tests most likely require numerical scores, responses in a nonparametric test are usually categorized. It should then be noted that putting responses under these classifications entail that these data involve measurement on nominal or ordinal scales and thus, cannot produce numerical values that can be used to calculate means and variances. This would mean that data for a number of nonparametric tests are simply frequencies. An example of a nonparametric test is the Mann-Whitney test which is used for testing differences between means when there are two conditions and different subjects have been used in each condition. For example, an experiment may be carried out to investigate the depressant effects of certain recreational drugs (Leech, Barett, & Morgan, 2005). Twenty clubbers are tested with 10 clubbers given an ecstasy tablet to take on a Saturday night while 10 are allowed only to drink alcohol. Then, their levels of depression are measured. In using SPSS to analyze the given data, it should be noted that the data must be inputed using a coding variable. Thus, the data editor will have three columns of data where the first column is the coding variable with two codes (for example, 1 = ecstasy and 2 = alcohol). The second column will contain values of the dependent variable while the third column will contain values of the independent variable. An exploratory analysis in SPSS will reveal that the data is not normally distributed, indicating that a nonparametric test should be used. To run the analysis, the main dialog box should be accessed by using Analyze, followed by Nonparametric Tests, followed by 2 Independent Samples. The dependent and independent variables should then be placed in their corresponding boxes and the coding variable should be placed in the box labeled â€Å"Grouping variable.† the corresponding numeric codes should then be inputed and after clicking OK, SPSS