Peer Review Example

Peer Review Example Peer Review – Research Paper Example 1**** (Edelyns) post**** Due Diligence Business Analysis Reports: Does the marketing mix demonstrate a clear understanding of the 5 P’s as well as a market mix analysis? Yes Does the SWOT analysis demonstrate a clear understanding of each element as well as a synthesis of the SWOT analysis? Yes Does the PEST analysis demonstrate a clear understanding of each element as well as a synthesis of the PEST analysis? Yes Were any recommendations made to provide a clear, cogent articulation of a marketing plan? Yes Is there a marketing contingency plan? Yes Is there documentation that the marketing plan synthesizes and integrates the marketing analysis? Yes What provisions were made concerning an analytical focus and orientation of the project? The provisions made concerning an analytical focus and orientation of the project were numerous and satisfying such as market strategy and opportunities. The work is well done especially logical flow and good analysis of the company as relate to the business knowledge. You have shown a good knowledge of the company you are analyzing and there is almost no mistake in your grammar and sentences. However, ComTech should embark on user friendly devices with a high adaptation of technology by largely investing in RAD. The company should emphasize on retail sales especially in their local market and competitively improve their foreign market by opening several retail shops. You may use Moore, G. (2002). Crossing the chasm (Rev. ed.). New York: HarperCollins Publishers as a reference material. #2 *****Student’s Paper Leah**** Does the marketing mix demonstrate a clear understanding of the 5 P’s as well as a market mix analysis as it applies to a new business entering a domestic or foreign market? Yes Does the SWOT analysis demonstrate a clear understanding of each element as well as a synthesis of the SWOT analysis as it may apply to a new business entering a domestic or foreign market? Yes Does the PEST analysis demonstrate a clear understanding of each element as well as a synthesis of the PEST analysis as it applies to a new business entering a domestic or foreign market? Yes Were any recommendations made to provide a clear, cogent articulation of a marketing plan for a new venture plan? Yes Is there a marketing contingency plan for this new venture? Yes Is there documentation that the marketing plan synthesizes and integrates the marketing analysis? Yes What provisions were made concerning an analytical focus and orientation of the project? Yes, there were many provisions made which contained analytical long term and short term objectives such as opportunities and pricing. Your work is well arranged with thoroughness and consistency. You have logically organized your work especially the sentences and paragraph in a nice flow. The use of word and choice as well as grammar and style usage is plausible. Moreover, your depth of thinking is wonderful since it comprises of a good mix of basics and concepts of business as well as deeper understanding of the company under study. However, in the marketing mix, place strategy should be thoroughly exhausted and pricing should be competition based to increase customer base and promote larger market share. Price should be retail based. Apart from those few issues, the content and flow is above the normal standard. You may use Moore, G. (2002). Crossing the chasm (Rev. ed.). New York: HarperCollins Publishers as a reference material.