A pizzeria business plan

A pizzeria business plan Executive Summary This is a business plan for a Pizzeria based on producing a differentiated product in a premium location. The objective is to differentiate the operation from any other restaurant operation based on the concept of superior quality food based on the exclusive use of premium natural ingredients for every element of the product delivered from a conventional cheese and tomato pizza to the unique menu items. At the same time the operation is such that its environmental footprint is minimized and it operates in a manner that maximizes social responsibility in every facet of its operation. Pricing relative to other Pizzerias will be premium, but compared to most of the restaurants in the same quality bracket very competitive. The longer-term plan will involve additional Sofian Eat restaurants on either an owned or franchised basis or a combination of the two. This initial plan is for the pilot operation, which will serve as a model for future openings of Sofian Eat. Essen tials to success The planned operation is a restaurant. The underlying keys to successful restaurant operation are good food served in a clean and pleasant atmosphere. These are a ‘given’ in any successful restaurant, but in themselves are not sufficient to create any great success. â€Å"Positioning is an underleveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition (the cheaper choice, the higher quality choice, et cetera). Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.).†[1] (Quantified Marketing Group, 2010) In Sofian Eat success will depend on creating a unique â€Å"product† based on the publics concern for the environment and the wholesomeness of food. This will be incorporated into a unique ambiance and menu that will provide a dining experience that hopefully customers will enjoy and wish to repeat. An important element in the overall concept is that because Sofian Eats is dedicated to concepts concerning the environment and natural food, which the client is aware of and approve, they will have an underlying â€Å"good feeling† about what they are doing when they enjoy a meal at Sofian Eats. In Principles of Marketing Dr. Philip Kotler uses the fast food industry as an example of marketing being used to sell. â€Å"Shoddy, harmful or unsafe products†, and bemoans the fact that this American approach to restaurant marketing is catching on in Europe.[2] The marketing approach used in this project is unashamedly copied from another American Company, Ben & Jerry’s Ice Cream that takes a totally opposite approach.[3] While not as successful as McDonald’s, Ben & Jerry’s built a business from a single tiny location to a major company and the founders finally sold the company to Unilever in 2000. 1.0 Terms of Reference 1.1 To 1.2 From These three items are not ordinarily a par t of a business plan, and I am not totally clear on what is wanted here. Clearly, I cannot fill in â€Å"to and from†. I suspect that the three items involves only a few words with the possible exception of â€Å"terms of reference†. I will gladly write something for you about this as a revision if you can tell me what it is supposed to do. Thanks. Your writer

Education vs Economic Crisis Essay Example | Topics and Well Written Essays - 11750 words

Education vs Economic Crisis - Essay Example The research utilizes resources readily available as it seeks to shed light on the gap between the economic crisis and the education. The economic crisis pushes schools to adopt the best marketing and educational exercises that minimize expenditure to create profits for the business. The research attempts to provide information necessary for the management of Eurognosi to adopt optimal operations to acquire profits. Given the nature of the education system, the research utilized the availability of parents during the school’s enrollment day. Parents and guardians alike gathered at the institution to bring their children as they commenced the first day of the academic year. The research involved supplying questionnaires and administering interviews to all the stakeholders present at the school. The results acquired were gathered, tabulated, evaluated, and analyzed to extract the best practice techniques to ensure the survival of the institution in the near future. The research provides the linking information between the economic recession characteristic of the last decade and its effect on the standards of education delivered to students. The purpose of the project is to find and deeply analyze the main needs of today’s users as it comes to education in private institutes. To achieve such an analysis, a new market research will be implemented. For the purpose of this project, the institute to be used would be â€Å"Eurognosi† and more specifically the branch in Aglantzia. A SWOT analysis will be implemented to develop critical thinking to improve strategic plans and objectives of the branch. The main advantage of the project lies in its uniqueness and is the forebear of more studies to come.

The Case of Misbehaving Data or the Proverbial Plan B Essay

The Case of Misbehaving Data or the Proverbial Plan B - Essay Example Furthermore, while parametric tests most likely require numerical scores, responses in a nonparametric test are usually categorized. It should then be noted that putting responses under these classifications entail that these data involve measurement on nominal or ordinal scales and thus, cannot produce numerical values that can be used to calculate means and variances. This would mean that data for a number of nonparametric tests are simply frequencies. An example of a nonparametric test is the Mann-Whitney test which is used for testing differences between means when there are two conditions and different subjects have been used in each condition. For example, an experiment may be carried out to investigate the depressant effects of certain recreational drugs (Leech, Barett, & Morgan, 2005). Twenty clubbers are tested with 10 clubbers given an ecstasy tablet to take on a Saturday night while 10 are allowed only to drink alcohol. Then, their levels of depression are measured. In using SPSS to analyze the given data, it should be noted that the data must be inputed using a coding variable. Thus, the data editor will have three columns of data where the first column is the coding variable with two codes (for example, 1 = ecstasy and 2 = alcohol). The second column will contain values of the dependent variable while the third column will contain values of the independent variable. An exploratory analysis in SPSS will reveal that the data is not normally distributed, indicating that a nonparametric test should be used. To run the analysis, the main dialog box should be accessed by using Analyze, followed by Nonparametric Tests, followed by 2 Independent Samples. The dependent and independent variables should then be placed in their corresponding boxes and the coding variable should be placed in the box labeled â€Å"Grouping variable.† the corresponding numeric codes should then be inputed and after clicking OK, SPSS

Occupational Stress Essay -- Health, Diseases, Anxiety Disorders

Does occupational stress affect mental health and well being? This is one of the most important questions in human wellbeing. So far, medical research indicates that occupational stress is a major problem for our mental well being. Research has not only proven that occupational stress harms are mental wellbeing but our physical wellbeing also. In the research done by Articlebase and published by Paul Hata author of â€Å"The Effect of Stress on Mental Health† (2008), he explains that a person exposed to long-term, unrelenting severe stress is particularly susceptible to experiencing a mental breakdown. Mr. Paul Hata explains how stress can be defined as the condition or the situations that disturb the normal functioning of physical and mental health of an individual. In this paper we will discuss how occupational stress can lead to major mental health issues. Further research indicates how extreme stress conditions are harmful to human health but a moderate amount of stress is acceptable (as cited in Articlebase, 2008). Paul Hata (2008) writes about how extreme stress can increase blood pressure and how the body releases a stress hormone in the blood. This hormone is used to reduce the effects of stress and symptoms of anxiety in the body. When a person is under severe stress this condition fails to respond, and the hormones necessary to calm us remain unreleased in the blood stream for a prolonged period of time. Stress has a number of bad effects on the body, for example: tense muscles, non focused anxiety, dizziness, rapid heartbeat. The state of accumulated stress can increase the risk of both acute and chronic mental illness like a nervous breakdown and also weaken the immune system of the body (Articlebase, 2008). Mr... ... deadlines etc. I will try to leave early for work in the morning. This will make me look good in the eyes of management and will also help me by giving me a sense of peace and calm by not having to rush into work late. I will try and take at least one 15 minute break during the day and take a walk outside and get fresh air. I will try and not have a defensive personality. I will listen carefully and not jump into any conclusions. I will learn to speak professionally and will not let my emotions get the best of me. I will learn to count to 10 or 20, breathe and think before I speak to my superiors. I will be pleasant and will respect all my colleges and my management team. I will learn to be a team player; by this I mean helping out whenever I can and keeping an open communication at all times (Health Guide, 2009).

Elias and Simoun as Revolutionary Characters

The Filipino’s national hero, Jose Rizal, had written two famous novels which are the Noli Me Tangere and El Filibusterismo. The compelling part of these novels compared to the regular novels we have nowadays is all the symbols that depicted the Philippines’ society in Rizal’s time. One of the symbols that he used is his characters. Each character represented a real person in society and through these it can be analyzed if that character represented a social cancer in the society. Most of the characters in the novels did represent the sickness that was happening in the society. An example of this is Dona Victorina who was a fat Filipina who always wore jewels and married a Spanish man. She represents the Filipinos who aspire to become a Spaniard to leave behind any trace of Filipino in them and then boasts to everyone about her by marrying a Spanish man. There are many characters that are like this which are people with low esteem and then falling to the traps of the Spaniards. Of course, not all the people are like this. There are those who love the Philippines and their nationality that they fight for this. Rizal has represented these people in the characters of Ibarra, Elias, Simoun and Basilio. However, between these characters, they also represented two types of people. Elias and Simoun are reflections of the revolutionists that wanted radical change while Ibarra and Basilio represented the reformists. It was a common misconception that Rizal represented himself as one of these characters but when analyzed carefully, these characters represented his views to the revolution and the reformation. He keeps arguing the pros and cons of each side and then in the end, we would know which one he chose is better. Elias and Simoun were the two great revolutionists in Noli Me Tangere and El Filibusterismo respectively. They have a lot of similarities but also many differences. Both of them suffered greatly from the oppressions of the Spaniards which is the reason why they have become revolutionists and wanted independence of the country. In Elias’ case, he was a poor lowly man who was not able to have a good education but through hardships, his mind was sharpened and he saw the social injustices around him especially the injustice experienced by his family. His family were killed by the Spaniards but he did not seek revenge and vengeance. He did not want to be ill driven by revenge as his purpose but he still believed that violence was the only way to which the Philippines will have independence. He was a very optimistic person who trusts in Ibarra, God, government, in everything except the civil guards and the friars. He is a man who hates and persecutes the wicked. He saves those who are being persecuted and vindicates the vicious, lazy Filipinos in the novel. Rizal has made Elias a very compelling character of revolutionists but in the end he changes the views of Elias. Elias who at first was a strong believer of the revolution and argued that armed struggle will be the only means to set the Philippines free changed his mind in the end that the revolution will be a failure and so many Filipinos will just lose their lives. This was a much unexpected change of events in the novel because a very strong-willed person suddenly changes his views about the revolution. It is later realized that a missing chapter about Salome and Elias was the reason why this has happened. In the end, the strong revolutionist became weak but he still believed in Ibarra and so he sacrificed himself so that he can live with a dream that Ibarra would be the turning key to the Philippines’ independence. Elias believed that there will be no light or education if there is no liberty. Crisostomo Ibarra had the opposite view from Elias', Ibarra believed that there will be no liberty if there is no light. On the other hand, Simoun was also a character who became a victim of the colonial system. His father was killed by the friars and his sweetheart Maria Clara would leave him to become a sister in the convent because of a dark secret. Unlike Elias, Simoun was driven with revenge against the Spaniards who have taken Maria Clara away from him. He became a radical revolutionist so that he will take Maria Clara from her captors. Simoun’s purpose of revolting was a selfish and personal reason which will become one of the reasons why he will fail as explained by the priest in the end. Simoun was still a very rich man like Ibarra so he was very influential to the people. He was also very active as a revolutionist wherein he dared kill all the high friars and military officials in his house. However, this plan failed because Basilio hindered this from happening. Simoun still believed that the Filipinos need to have good education to be worthy for having independence. He believes that to become a nation, both the politics and education need to be changed. Still, like Elias, Rizal also killed by killing himself with poison because he has lost all hope that he would ever succeed. The difference from Elias and Simoun's revolution is the objective and condition into which the revolution was made. For Elias, the revolution should not have any personal objective however Simoun's participation in the revolution was driven by the personal objective of rescuing Maria Clara. The failure of Simoun in saving Maria Clara also contradicts the condition of Elias for a revolution which is careful planning. The similiraty lies on the manner of how the revolution should be executed which is through bloodshed and war. Through these two characters, it can be seen that there are great revolutionists in the society. They have also argued their sides well. However, Rizal was not in favour for the revolution and that is why he had killed them in his novels which are to say that he was trying to tell the revolutionists of his time that the revolution will become a lost cause because this would only drive them mad and a lot of people would be killed.

The Marvel Of The Movie Watchmen - 1316 Words

Subsequently, while most superhero plots involve an element of fantasy, the characters in Moore’s graphic novel are, for the most part, embedded into pessimistic version of reality with only lifelike traits. Obviously, the one glaring exception in Watchmen is Doctor Manhattan, who is transformed into a being capable of a number of otherworldly abilities. However, the other five heroes in the story are regular humans who take the initiative to aid in the protection of society. This is unlike most superheroes in previous comics, who are often blessed with a divine power that allows them to conquer all evil. Additionally, referring to the society in which Moore’s heroes are immersed in, it is situated in a location known to its readers, with a certain twist. While Superman has his Metropolis and Batman has his Gotham City, the six costumed adventurers are based in New York City, or more accurately, a filthy parody of it. The universe in which Moore sets his story is the cl osest to reality, with a hyperbolic emphasis on the evil in society, in which superheroes have been set it. Hence, the problems presented to the superheroes are not something to be combatted with fantastical talents, but more nuanced with realistic obstacles without a clear solution. In Watchmen, the imminent threat of nuclear war is a state of affairs that would have been realistic for readers, particularly during the time period of the graphic novel’s release in 1987. This, coupled with the urban violenceShow MoreRelatedMarvel vs Dc1428 Words   |  6 Pagesbetween Marvel and DC. With both companies, having their ups and downs, we can only compare whose moment is now, and whose moment is coming. With character development and storylines are too opinionated to compare, like comparing an apple with an orange, we can only judge on who’s making more money. From a financial analyst’s standpoint, Marvel would be the clear winner. Marvel stocks have seen a huge increase in the past few years, after grossing millions of dollars with the Spiderman movie alone

Guns, Germs, And Steel The Fates Of Human Societies

In the book Guns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond, discusses in detail how material success was brought to some societies more easily than others. Diamond believes that geographic location was a key role in the success of these societal structures, however, it is also thought that a society s failure could be attributed to the geography as well. Along with geography, food production, immunity, animal domestication, and the production and use of steel were all tied together to reach societal success. During the Neolithic Revolution, as civilizations changed from hunters and gatherers to farmers, a social stability was created. Due to geography and the great natural advantage of the land, the domestication of animals and development of agriculture led to great changes in society. In the geographical area of Eurasia, the land was spread far from east to west which allowed for trading and sharing of crops, animals, and ideas. In the Americas, due to the more north to south layout with climate zones and geographical boundaries, it was hard to trade and to share ideas and such. This led to the Eurasians diverse and dense population to be more immune to the germs that over time, led to the wipeout of the Americas populations. In the beginning of the book, Diamond presents a question from a politician and friend, Yali. The question asked why Europeans had the ability to conquer other societies around the world. Throughout his book, Diamond goesShow MoreRelatedGuns, Germs, And Steel : Th e Fates Of Human Societies1886 Words   |  8 PagesGuns, Germs, and Steel: The Fates of Human Societies Jared Diamond wrote the book Guns, Germs, and Steel: The Fates of Human Societies with the sole purpose of answering one question: Why did history unfold differently on different continents? Jared Diamond got the inspiration for this question when his New Guinean friend, Yali asked him â€Å"Why is it that you white people develop so much cargo and brought it to New Guinea but we black people have little cargo of our own?† Part 1: From Eden to CajamarcaRead MoreThe Book, Germs, Guns, And Steel: The Fates Of Human Societies,1355 Words   |  6 PagesThe book, Germs, Guns, and Steel: The Fates of Human Societies, by Jared Diamond, shows how different cultures followed different courses of history. The book also looks at how Europe became the superpower it is and how it evolved faster than other cultures at the time. This is because some environments provide more favorable conditions for new societies than other environments. Diamond says there are four main reasons the Europeans rose to power and were able to expand across the globe. The firstRead MoreGuns, Germs and Steel: The Fates of Human Societies by Jared Diamond1213 Words   |  5 PagesGuns, Germs and Steel: The Fates of Human Societies Guns, Germs and Steel: The Fates of Human Societies by Jared Diamond is an outstanding book about how different societies changed developmentally through time. Diamond tells readers about how many societies developed faster than others and how wealth and power spread throughout different regions of the continents. Wealth was spread unevenly because many societies had less technological advances or developed after another society. Diamond uses aRead MoreGuns and Germs and Steel: The Fates of Human Society by Jared Diamond 1621 Words   |  7 Pagesdid not have farm power at all because of the environmental and ecological issues in that society like climate. This leads to an issue Diamond calls â€Å"to farm or not to farm.† This also raises another question about food production and why some continents chose to farm and to be a part of the food revolution and some did not. Diamond later explains how food production evolved from decisions made by societies without a thought a bout the effects of growing their crops. Many people did not know if theirRead MoreThe s People, Jared Diamond s Guns, Germs, And Steel : The Fates Of Human Societies1634 Words   |  7 PagesJohn T. Genovese Dr. Andrews AP World History II, Period 7, August 20151 In Chapter 15, â€Å"Yali’s People,† of Jared Diamond’s Guns, Germs, and Steel: The Fates of Human Societies, the author explains that although Native Australians showed a head start with some early technology, they were soon conquered by Europe. Diamond goes on to explain why and how Australia and New Guinea became to be seen as â€Å"backward† states. Diamond explains that although there was a rise in population due to the developmentRead More In Praise of Jared Diamonds Guns, Germs, and Steel Essay1013 Words   |  5 PagesIn Praise of Jared Diamonds Guns, Germs, and Steel Jared Diamonds bestseller Guns, Germs, and Steel (GGS) is an attempt to explain why some parts of the world are currently powerful and prosperous while others are poor. Diamond is both a physiologist and a linguist who spends a good deal of his time living with hunter gathers in Papua New Guinea. As a researcher and as a human being, he is convinced that all people have the same potential. Hunter gatherers are just as intelligent, resourcefulRead MoreGuns, Germs, And Steel953 Words   |  4 PagesGuns, Germs, and Steel Book Review Why do the origins of every major civilization lead to European conquest and settlement? How did Europe somehow gain the upper hand so early in history? Gun, Germs, and Steel: The Fates of Human Societies delivers a clear theory as to why the Europeans were able to conquer almost the entire world in less then one millennium. Jared Diamond, an esteemed historian takes readers on a journey through time. He explains that through many different factors andRead MoreGuns Germs And Steel Summary955 Words   |  4 PagesJared Diamond’s theory of global differences in his book entitled â€Å"Guns, Germs, and Steel† is the result of geography and climate and not human differences such as race and culture. Jared Diamond is a biology professor at the University of California. He has been elected to the National Academy of Sciences, the American Philosophical Society, and the American Academy of Arts and Sciences. While studying birds in Papua New Guinea he was asked the question of â€Å"Why you white men have so much cargoRead MoreNo Guns, Germs and Steel by Jared Diamond772 Words   |  4 PagesIn the novel Guns Germs and Steel, an American biologist named Jared Diamond is attempting to answer a question from a New Guinean politician named Yali, in July 1972. Yali asked him: (1)â€Å"Why is i t that you white people developed so much cargo and brought it to New Guinea, but we black people hat little cargo of our own?† For over thirty years, Diamond was investigating our inferred history for clues, to answer Yali’s question. He published a scientific opinion that explains how geography is to blameRead MoreGuns, Germs, and Steel Essay2859 Words   |  12 PagesGuns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond, attempts to explain why history progressed differently for people from various geographical regions. Diamond introduces his book by pointing out that history followed different courses for different people because of differences among peoples’ environments, not because of biological differences among people themselves. Through his convincing explanation for how civilizations were created and evolved throughout the course of history